We all have to deal with difficult people every day. Whether its the boss, colleagues, subordinates, the spouse, the kids stubborn salespeople or awkward customers. But have you ever stopped to think about why we find them difficult and how we might be able to handle them better? Understanding how to be assertive with customers greatly improves not only your chances of sales success, but also your long term relationships. Handling conflict is essential with both internal colleagues and external clients alike. Learn how to stop other people from pushing your buttons and deal with them in an assertive manner, rather than aggressively or passively and see the huge benefits this can bring to your employees!